Miguel Alvarez

Business & Growth Generalist

Professional based in Gothenburg, working locally and globally and helping brands connect marketing, operations, and strategy to grow efficiently and sustainably.

Currently Marketing-Operations Manager at KOMO Group, where I help scale multi-concept restaurants through systems that drive visibility, efficiency, and measurable growth.

I work across marketing, operations, and digital strategy — blending creativity and structure to deliver results that make business sense.

Focus Areas

Marketing & Growth Strategy
Operations & Process Design
Web Design & UX
Data & Analytics
Project & Account Management

Approach

I believe in making businesses work smarter — not harder.
Each project starts with understanding goals, simplifying systems, and aligning teams around data-backed decisions.

Availability

Despite my current position, I am always curious about new challenges through collaborations and freelance opportunities.

Featured Projects

komo korean steakhouse dining hall with buddha on the wall

KOMO — Sweden's 1st Korean Steakhouse

Built and designed website, branding, and SEO strategy.
Integrated paid media and email campaigns delivering +33% MoM revenue growth and +45% higher conversions.

Launch project
izakaya by komo sushi restaurant in gothenburg

Izakaya by KOMO — Japanese Izakaya

Developed and designed website and branding; launched full SEO and paid media strategy.
Ranked Top 2 on Google within 4 months with steady, consistent growth.

Launch project
poster made by Studio Parasto Backman in Stockholm

Studio Parasto Backman — Graphic Designer

Integrated new webshop into existing WordPress site, aligning with the artist’s brand and UX style. Focused on speed and user experience for smoother online shopping.

Launch project
laptop displaying Eliotxii website

EliotXII — Artist

Created brand identity and designed SEO-optimized website.
Enhanced visibility and engagement post-launch.

Launch project
yellow painted house in miami with painter wearing roque house painting uniform

Roque House Painting — Miami-based Service Business

Designed and built website with local SEO optimization.
Increased qualified leads and overall revenue growth.

Launch project
asiana sushi restaurant in mektagonen

Asiana Sushi — Sushi Restaurant

Built and optimized a responsive WordPress site with local SEO.
Improved rankings and drove more online ordering and foot traffic.

Launch project