Miguel Alvarez

Customer Experience & Operations

I started in enterprise lead qualification, working pipeline for Cisco, HPE, and VMware across Latin America. Since then I have coordinated full commercial and operational functions across multiple businesses in Sweden, from restaurant launches and vendor management to brand building and customer-facing operations.

Through all of it, one thing has stayed consistent: every touchpoint leaves an impression, and I make sure it is a good one.

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Selected Work

komo korean steakhouse dining hall with buddha on the wall

KOMO Korean Steakhouse

Role: Marketing & Operations Coordinator -
Gothenburg, Sweden - 2024 to 2025

Joined as the sole marketing and operations function. Built the brand's digital presence, ran all paid media, and managed day-to-day restaurant operations alongside the parallel launch of a second concept.

Results:
+Consistent 33% month-over-month revenue growth through integrated paid media and email campaigns
+30% improvement in table booking conversion through UX and page optimization
+Managed vendor relationships, staff onboarding, and weekly floor operations

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izakaya by komo sushi restaurant in gothenburg

Izakaya by KOMO

Role: Brand & Launch - Built from zero
Gothenburg, Sweden - 2025

Launched a new Japanese izakaya concept from scratch alongisde existing KOMO operations. Brand identity, website, menu design, photography, PR and paid media all built and executed in-house.

What I built:
+Full brand identity and visual direction
+Website designed, developed, and optimized for SEO, ranking top 2 on Google within 4 months
+Pre-launch PR outreach to food media and bloggers in Gothenburg
+Google and Meta ad campaigns from day one

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asiana sushi restaurant in mektagonen

Asiana Sushi

Web & SEO
Redesigned the website and integrated an online ordering system where none previously existed. Improved local search rankings through SEO, resulting in 60% traffic growth and a measurable increase in online orders from a zero baseline.

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poster made by Studio Parasto Backman in Stockholm

Studio Parasto Backman

Web & E-commerce
Integrated a new webshop into an existing WordPress site, aligning with the artist's visual identity. Focused on page speed and UX for a smoother buying experience.

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yellow painted house in miami with painter wearing roque house painting uniform

Roque Quality Work

Web & Google Ads
Designed and built bilingual English/Spanish website with local SEO optimization. Set up and managed targeted Google Ads campaigns to drive qualified leads.

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ABOUT

I spent nearly four years in B2B sales at pharosIQ, qualifying enterprise pipeline for Cisco, HPE, and VMware across Latin America using BANT methodology. That grounding in client relationships and commercial thinking carried into everything I have done since.
In Sweden I have coordinated marketing and operations across hospitality businesses, launched brands from zero, and managed customer-facing functions end to end at KOMO Group in Gothenburg. I work well across moving parts, learn new tools quickly, and care about getting things right for the people on the other end.