Miguel Alvarez

Marketing & Operations Professional

My last role was running the full marketing and operations function at KOMO Group in Gothenburg, including launching a new restaurant concept from zero. I've managed loyalty programs, email campaigns, paid media, inventory systems, and staff operations.

Based in Gothenburg, relocating to Stockholm June-2026. Open to permanent roles in marketing, customer success, sales or operations. I'm available remotely from April 2026.

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what i do

Performance Marketing

Google Ads, Meta Ads, SEO, and email campaigns built around revenue growth, not just impressions.

Brand & Web

Websites, brand identity, photography, and content - from concept to launch.

Operations & Systems

Inventory management, loyalty programs, digital gift cards, post-visit email flows, and review systems.

Selected Work

komo korean steakhouse dining hall with buddha on the wall

KOMO Korean Steakhouse

Role: Marketing & Operations Manager - Full-time
Gothenburg, Sweden - 2024 to 2026

I joined KOMO Group as the sole marketing and operations function. Built the brand's digital presence from the ground up, ran all paid media, and managed day-to-day restaurant operations alongside a parallel launch of a second concept.

Results:
‍+33% consistent month-over-month revenue growth
+45% conversion rate improvement through UX and page speed optimization
+400% organic traffic growth through SEO and WordPress development
+Email Marketing and targeted segmentation
+Google, Meta and Tripadvisor ad campaigns

Visit komo.nu
izakaya by komo sushi restaurant in gothenburg

Izakaya by KOMO

Role: Brand & Launch - Built from zero
Gothenburg, Sweden - 2025 to 2026

Launched a new Japanese izakaya concept entirely from scratch alongside the existing KOMO operations. Every element, brand identity, website, menu design, photography, PR outreach, and paid media was built and executed in-house.

What I built:
+Full brand identity and visual direction
+Website designed, developed, and optimized for SEO
+Pre-launch PR outreach to food media and bloggers in Gothenburg
+Influencer outreach and local partnership strategy
+Google and Meta ad campaigns from day one
+Post-visit email system to collect feedback and drive reviews

Outcome: Ranked Top 2 on Google within 4 months. Consistent month-over-month growth from opening.

Visit izakaya.nu
asiana sushi restaurant in mektagonen

Asiana Sushi

Web & SEO
Built and optimized a responsive WordPress site with local SEO. Improved search rankings and drove measurable growth in online orders and foot traffic.

+75% traffic growth
+50% increase in online orders

Visit asianasushi.se
poster made by Studio Parasto Backman in Stockholm

Studio Parasto Backman

Web & E-commerce
Integrated a new webshop into an existing WordPress site, aligning with the artist's visual identity. Focused on page speed and UX for a smoother buying experience.

Visit shop
yellow painted house in miami with painter wearing roque house painting uniform

Roque Quality Work

Web & Google Ads
Designed and built website with local SEO optimization. Targeted Google Ads resulting in ncreased qualified leads and overall revenue growth.

Visit website

ABOUT ME

I'm a marketing and operations professional with 7 years of experience working across Sweden, in Stockholm and Gothenburg. My background is hands-on: I've launched brands, run paid media campaigns, built websites, managed teams, and negotiated supplier contracts. Usually all at the same time.

I started my career in B2B account management, handling enterprise partner accounts for Cisco, HPE, and VMware. I moved into hospitality and digital marketing in Sweden, where I found that the combination of commercial thinking and operational execution is valuable.

I understand how marketing connects to revenue, how operations affect the customer experience, and how the two need to work together to build something that lasts.

Currently relocating to Stockholm in June-2026. Available for permanent roles immediately, remotely or on-site.